Our story

The story of Maison Poedagar began with a simple belief: luxury should not be out of reach. We admired the heritage, precision, and beauty of fine watches, but we were troubled by how exclusive the industry had become. Too often, exceptional craftsmanship was locked behind inflated prices, making true quality feel unattainable for most people.

That belief was challenged and clarified during a visit to a watch factory in Switzerland. Surrounded by centuries-old techniques and incredible attention to detail, we witnessed watches being made that would later sell for sums most people could only dream of. What struck us most was not the machinery or the legacy, but the people. Many of the skilled workers dedicating their lives to creating these timepieces could never afford to own the watches they were making. That moment stayed with us.

We realized the problem was not craftsmanship. It was the system around it. Excessive markups, outdated traditions, and unnecessary barriers had turned an art form into an inaccessible status symbol. We knew there had to be a better way, one that respected both the craft and the customer.

That is why we set out to build a new kind of watch brand. Our mission is to create truly great watches that honor classic design and reliable engineering, while remaining genuinely affordable. By rethinking how watches are made and sold, we aim to bring luxury back to where it belongs: on your wrist, not locked behind a price tag. This is our way of helping revolutionize an industry that deserves to move forward.